AUTO QUOTE / American Family Insurance
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    American Family Insurance was looking to improve their Auto Insurance digital brand to be more interactive while integrating new technologies wit… Read More
    American Family Insurance was looking to improve their Auto Insurance digital brand to be more interactive while integrating new technologies with the goal of engaging new customers. Read Less
    Published:
Integrating New Technologies into an Established Brand
American Family Insurance was looking to improve their Auto Insurance digital brand to be more interactive while integrating new technologies with the goal of engaging new customers.

Working with The Material Group, we designing the new Auto Quote Application process and complimentary iPhone app to be robust in information, yet extremely user-friendly. The Auto Quote App was redesigned to work as a simple step-by-step process. Since the goal was to engage users to complete the entire process, we created an online environment that felt very simple and easy-to-use through the use of fresh and inviting colors, simplistic graphics, large buttons and a progress bar. The goal was to make it feel as if it's a more tangible process as the app was able to pull a graphic of your registered vehicle.

The mobile app was designed to be simple and reduced with only the most relevant user actions available including finding and contacting an agent, making claims and payments, and accessing/updating account info.