The brief fot this job was to design preliminary packaging for Father's Day. The package design will be part of any in-store Fathers Day gift idea promotion.

 

The client want the design to be not for just fathers. They want it to attract young buyers as well. If the younger consumers like the package then they might want to buy the product for their fathers. 

 

The target audiences are fun and easy going person. Average age for this product are 26 to 39 year old.