The Story
Every infographic is different, and the information presented not only needs to be visually engaging, but also needs to tell a story. Making sure business goals of a sponsor line up with what a GovLoop community member may need is also a concern. My solution was two-fold: We make an informative infographic that lets viewers engage with the content with some interactivity (in this case, following a flow-chart).
This solution let me include all required sponsor information while avoiding the trap of feeling too sales-ey.
Content to accompany Infographic: "Excelling with Community Planning"
