Banca Intesa, being the biggest private bank in Serbia, has decided to develop a premium brand for richer costumers. Unisign Signage&Wayfinding sector’s task was to design the Intesa Magnifica office’s visual identity as a part of the complete branding program. Based on brand directions designed by our team, a whole system of spatial elements, furniture and graphics was created, in order to create the premium look of the space. The concordance of the Intesa Mgnifica brand identity with the global Intesa standards, as far as spatial solutions are in question, was the primary challenge of the project.