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    Logo design for GoCricket.com, one of the biggest Cricket portals in India.
GoCricket.com may be a relatively new cricket portal, but it's trajectory since launch has been nothing short of stellar. Propelling itself to one of the most popular cricket websites in a short time. Powered by cutting edge technologies and a fantastic and dedicated editorial team, GoCricket is committed to bring you indepth news and ball to ball coverage of everything cricket. 
The branding had to convery a strong and young approach to cricket. With a more young, strong, fiery maverick approach with creates lasting impact in readers minds. Plus adds recall, and stands out from the crowd. 
The Initial idea for the logo was a more grounded, impactful one. Recalling the growing years of every hot blooded Indian playing cricket in the streets in the sweltering heat of Sunday's and summer vacations. Where the crack of the bat hitting the ball echoed across buildings in colonies. Followed by the crash of someone's window breaking.
The concept was simplified. Reducing visual noise and adding just one central element. The unique stitching of the cricket ball. 
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