PitchZine is an independent Australian based publication that focuses on supporting emerging fashion, art, photography and design. My goal for this project was to create a brand that could have a strong, approachable, and particular presence. I did this by creating a static logo as well as a an experimental version of it for particular occasions. The logo as a whole was inspired by eye diagrams that show sight, which the letter “c” takes on that form. Those diagrams are almost like projectors showing what will be in sight, much like PitchZine’s business goal. The letterforms were inspired by Futura and Bauhaus shapes. The site/app were designed using a central point experience with all pages extending from it to easily return to the center.