Catalog and Production Sketches
Freehand sketches incorporated into catalog layout spreads
Freehand sketches incorporated into catalog layout spreads
Given samples of merchandise and basic pagination, I sketched layouts for a western wear catalog. Incorporating actual product sketches into production-ready, catalog spread set-ups. These sketched layouts would, in turn, go to photography whereby the photographer and photo art director would shoot to match general theme for feature shots, insets and detail shots.
Product shots were drawn with pen, colored with grayscale markers, scanned and placed in an InDesign layout.
Product shots were drawn with pen, colored with grayscale markers, scanned and placed in an InDesign layout.
