Lane is a range of products for the home inspired by a rich graphic design heritage. Their products include hand-pulled screen prints, lampshades, notebooks, greeting cards and more.
For more information - http://www.lanebypost.com/
My responsibility included - a) Carrying out a brand audit identifying the inconsistencies in message, design, colour and packaging applications. b) Preparing a report and a series of recommendations to improve the consistency of the brand. c) Developing a system and designing all new packaging labels for a range of products.
After assessing and writing a report about the existing material of the brand, I started with the design phase. A lot of ideation and concepts later, the labels were printed and tested on the actual boxes. A few key points were taken into consideration for the final designs.