Paperboard Architecture
VDP | D'art Design Gruppe | Interpack 2011 | Düsseldorf, Germany | 96 sqm
VDP | D'art Design Gruppe | Interpack 2011 | Düsseldorf, Germany | 96 sqm
Forthe fourth time, D’art Design created the appearance of the German Pulp andPaper Association (VDP) at the Interpack in Düsseldorf. D’art Design hasdeveloped the VDP’s fair appearance for more than 10 years: The first designwas developed by the creative agency for
the association’s millenniumappearance in 2000. With every appearance of the VDP the material is uniquelyhighlighted and paper, paperboard and cardboard and their respective functionsare the central theme. At Interpack 2011 the protagonist of the bright whitefair appearance is paperboard as material. A large-scale folding cartonsculpture communicates
the topic packaging at this year’s packaging fair.Cartons that are nested into each other form a dynamic collage on both backwalls of the stand. Numerous marking spots that are pasted next
to each otheron the cartons form the writing “board” and convey the topic of the VDP fairappearance. In the daily routine the label stickers are used as shippingindicators on cartons. Thanks to a versatile perspective they enhance the effectof the tridimensional paperboard architecture.
the association’s millenniumappearance in 2000. With every appearance of the VDP the material is uniquelyhighlighted and paper, paperboard and cardboard and their respective functionsare the central theme. At Interpack 2011 the protagonist of the bright whitefair appearance is paperboard as material. A large-scale folding cartonsculpture communicates
the topic packaging at this year’s packaging fair.Cartons that are nested into each other form a dynamic collage on both backwalls of the stand. Numerous marking spots that are pasted next
to each otheron the cartons form the writing “board” and convey the topic of the VDP fairappearance. In the daily routine the label stickers are used as shippingindicators on cartons. Thanks to a versatile perspective they enhance the effectof the tridimensional paperboard architecture.
