“O flock of heavenly cranes
cover my child with your wings.”
- Japanese Prayer
For the Japanese, the crane - or Tsuru -
is known as the "Bird of Happiness."
It is also known as a symbol for
longevity and good luck.
Illustration was the best choice of execution
because of how the planes can be blended and layered together
to create a multidimentional look.
because of how the planes can be blended and layered together
to create a multidimentional look.
The color palette was chosen
to show the diversity and vibrance
of the annual multicultural event
as well as the individuals
who participate and/or visit.
As seen through the visual above,
the cranes have been strategically placed together
to form a silhouette/shape
of the letter 'C'.
There are several words why:
C r a n e
C i r c l e
C u l t u r e
C o m m o n
C o m m u n i t y
C e l e b r a t i o n
These typefaces were chosen to show strength/boldness -
attributes of an individual who learned
to fully accept and be happy of his/her cultural background.
By placing the wordplate
between the end points of the 'C'
formed by the cranes,
the final interpretation becomes symbolic
of many things, including:
The perceived direction and formation of the cranes
create the concept of 'gathering' at the multicultural event.
Together, the wordplate plugs the negative space of the 'C'
and helps create a circle
a shape full of symbolic meanings,
some of them being -
wholeness
completion
holistic
inclusion
the life cycle
heaven
eternity
and the universe.
(Poster)
(Direct Mailer - Front/Back)
(Direct Mailer - 2 other versions, converging different colors; Same information)
(Facebook Header Banner - Optimized so that information is clearly in view)
(1 out of 4 Wayfinding Designs - Sections on-site - Arts & Crafts)
(1 out of 4 Wayfinding Designs - Sections on-site - Cultural Booths)
(1 out of 4 Wayfinding Designs - Sections on-site - Music & Sounds)
(1 out of 4 Wayfinding Designs - Sections on-site - Kids Corner)
