Elegant and refined, decidedly educated, just like the label of Pimm's, the famous British drink invented in 1823 when James Pimm opened a kiosk of oysters in the City of London, which also serves a drink of his own invention gin, quinine and a secret mix of herbs.

The Pimm's Good is proposed as a new eclectic and trendy, open from early morning for breakfast until the wee hours. Several times during the day and evening to eat, to drink, to ascolatre good music or have fun with themed events.