CO-MER-CAT is a new concept of social supermarket with a mission to improve the lack of access to food for everybody and to reduce food waste in supermarkets.
Consisting of a collaborative nonprofit organization, the project envolves a brand strategy and visual identity that mixes the concepts Supermarket + ONG.
With the aim to transmit trust and comfort for its consumers, as well as good conscience for the suppliers, a naming and visual identity has been designed focused in creating a positive, motivating and urban brand image.
