Michael Weiss is an architecture student. He takes fresh and contemporary approach to his projects. Clean lines, simplicity, geometric shapes, which are usually punched up with accented bright colour, are often seen in his work.
I was asked to create a brand identity which would reflect his style. I decided to use his initials for the logo design to give importance to his name. The pattern of zigzag was also created for his brand. It represents the journey of his life as an architect and nicely follows the outline of the logo. I chose neutral colours, white and grey, to make it look clean and sophisticated. I also added a little bit of turquoise, to punch up the design and to make it look more unique and memorable.