UNBOUND is supposed to be an online fashion retailer offering diversity of styles across women's and men's apparel, accessories and fancy items for the apartment. This brand is meant to be one of first Georgian online fashion stores providing online merchandising experience for local fashion brands.
I was asked to create fancy and memorable branding for UNBOUND, communicating elegance and exquisite nicety that would be attractive for consumers with urban lifestyle.
In branding solution, I decided to focus on name, to proceed with wordmark type and manipulate with letters. The harmonious combination of thin and thick lines, legible incompleteness in letters, divided and boxed up word into stacks and colored dashes upon some letters turn the logo into intriguing, eye-catching fancy symbol ready for consumer interpretation and drawing them into the discovery process.
With this “Dazzle” technique in design and selection of restrained color palette, the brand looks elegant and modern. The “letter stacks” in word creates the shape of fancy and trendy print for your apparel.
