how do highly successful, and truly worthwhile causes build lasting nonprofit-to-donor relationships? you know ­– the kind that deliver higher loyalty, commitment, and retention…

 

one way of doing it, and doing it really well, as wayne the writer learnt from the expert marketers at guideposts, is to engage and reward donors with an entertaining fiction series. that way, the donor comes to know what they can reliably and consistently expect from the cause. and, the two-way street of give and take, of mutual respect, is enjoyable and beneficial to all.

 

as you can see from this highly successful direct mail package, wayne the writer understands this dynamic really well. as an experienced non-profit copywriter, he certainly knows how to build long-lasting, mutually beneficial relationships in everything he does.