So after seeing some interviews and his films, I decided that humor should be one of the main characteristics: his public side, seems to be someone very relaxed but decided and direct, with a good sense of humor. That’s why, based on this, I decided to do something simple that would evoke a real cinema tradition: the typical mob scene, where someone writes something in a piece of paper, but this time to be revealed. This scene is the base of the graphic design itself, where the word “rat” is handwritten and you can see a subtle fold in the middle of the word. The “a” gets a little more visual emphasis, a result of the way you say the word.
A huge thank to Leandro Silva!