The Singapore Night Festival 2014 returns with a “Bold and Beautiful” theme. It is an Art Festival that features an explosive line-up of local and international artists.

 

As there are a variety of exhibition, shows and installation, SNF makes use of a social media platfom; Instagram; to promote the events to all. By sharing cropped pictures of certain exhibits, it serves as a "sneak peek" or preview to the users. All of the image will include location and a short caption. This aims to save the time of the users, so they will be directed to the exhibitions that attracts their attention.

 

 

SNF's hashtag page where users can tag in order to share their pictures.

"Sneak Peek" view of the exhibitions at SNF.