BRANDING | Élizé
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Élizé is a fastfood chain located in the French West Indies (Martinique & Guadeloupe). With an opening project in Paris, they wanted to revamp their brand.
I suggested a complete redesign: 
• by using warm colors and an atypical accent (the shape reminds caribbean headcovers) to remains origin.
• by drawing an handmade lettering, the company is now focused on quality,
• by using lowercase for the welcoming,
• by using the same visual code as the competitors, the first letter (e acute or E uppercase) becomes the new flagship monogram of the brand.
 

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BRANDING | Élizé
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BRANDING | Élizé

Élizé fastfood chain is located in the French West Indies (Martinique & Guadeloupe). With an opening project in Paris, they wanted to rethink the Read More
3
117
0
Published:

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