As people perceive their environment to nearly 90% with their sight, most designers strongly focus on that sense alone, although many other senses are involved anyway. For instance people can smell the paper of a book, they feel its structure, they hear the sound of turning pages and yet too many designers concentrate on visual effects. However, by communicating a message through different channels/ senses (multisensory enhancement), the product’s effectiveness can be increased.
5 senses is a fictional guerrilla campaign to enhance awareness. It advertises designers, whose excellent work combines different senses and addresses other designers to follow their example.
