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    Our task was to create a t-shirt that would remind motorcycle enthusiasts to ride safely on their way to the Sturgis Rally. To target these die-h… Read More
    Our task was to create a t-shirt that would remind motorcycle enthusiasts to ride safely on their way to the Sturgis Rally. To target these die-hard bikers who come to South Dakota from around the country, we incorporated a slogan that attempted to capture the feeling that makes people so passionate about riding. Read Less
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Our task was to create a t-shirt that would remind motorcycle enthusiasts to ride safely on their way to the Sturgis Rally. To target these die-hard bikers who come to South Dakota from around the country, we incorporated a slogan that attempted  to capture the feeling that makes people so passionate about riding. 
We handed out the t-shirts to bikers who stopped at the Flying J in Sioux Falls, South Dakota on their way out to the Rally. 
We also handed out cards containing information about the South Dakota Office of Highway Safety's motorcycle safety site, SouthDakotaRides.com.