Client: 3M Recycled Sticky Notes
Aim: Print Ads to raise awareness that these sticky notes are SFI Chain of Custody Certified. The paper comes from well-managed forests, where trees are replanted.
"Make Trees, Not Stumps"
Idea 1:
With the minimalistic elements of the print ads, it would be easy for all to see how paper wastage effects the environment.
It also gives people an idea that 3M post-its are not in any form, a wastage of paper as they replant and save trees in the forests of the world.
"Make Trees, Not Stumps"
Idea 2:
Idea 2:
The comparison of wasted paper and the impact made to the natural environment shows a visual contrast.
Along with the short tag lines of the prints, it impacts people, making them reflect about their actions.
