Design for a new food range by Fisherman's Friend, 2011
The challenge was to create a new subbrand under the brand Fisherman's Friend.
The idea: Fisherman‘s Friend Kutterfutter - fuel for lusty men looking for exceptional experience!
Under the new subbrand Fisherman‘s Friend Kutterfutter were launched products,
you can use as a basic equipment for preparation of a fish dish.
The new product range is made up of a piece of salmon, salt & pepper to flavor and oil to fry the fish.
After the preparation, the fish is flavored by a little bit of citron juice and a blob of mustard.
A liquor is served as a nightcap.
Rustic & noble
Male & sustainability
Metal & cardboard