Direct Mail piece, pink cards on the ends tear off as appointment/reminder cards with stats on back. Idea is to take one for yourself and to give one to a friend to help spread the word and give a sense of community to the initiative.

Direct Mail piece, pink cards on the ends tear off as appointment/reminder cards with stats on back. Idea is to take one for yourself and to give one to a friend to help spread the word and give a sense of community to the initiative.

Newspaper ad

Newspaper sticker applied to front page