Animated PR evite
L'ORÉAL PROFESSIONNEL STYLES OF THE MOMENT
CHALLENGE: Aware that consumers are searching online for hairstyles and hair products, L’Oréal Professionnel looked to create original content to build relevance for their styling line of products, showcase hair trends and educate hairdressers on how-to recreate the looks their clients will be asking for.
SOLUTION: Using the finished looks created by 4 of L'Oréal Professionnel's styling influencers, I curated mood boards to provide context and emotion for each look. These layouts, used online and in print, offered a story-telling narrative into the artist’s inspiration, resonating with hairdressers and consumers alike.
Teaser video created to share the program excitement with beauty editors, industry professionals, and internal teams
