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    FenixApps website redesign. "One of the main reasons for going flat is the simplicity of the initial design. In our everyday online world we en… Read More
    FenixApps website redesign. "One of the main reasons for going flat is the simplicity of the initial design. In our everyday online world we encounter numerous information and data overload which often doesn`t pop out as much as it should. In ones desire to bring certain things out using various Photoshop effects such as bevel, embossing, drop shadows, gradients, the information itself can fall into second place thus leading the user in a whole different way. This was our primary concern – how to enhance the usability and provide a better user experience for those who stumble upon our site. While embracing flat design we had to follow some of its primary principles and abandon certain “tricks” designers often like to use in order to create a more appealing and user friendly enviroment. Flat design has a strong focus on color. It doesnt limit colors to the almost everyday “metallic chrome” or “business blue” but instead encourages designers to try out some fresh shades such as emerald, pumpkin or sun flower. Because of this users often tend to find websites which embrace flat design “fresh” or “modern” and very “clean”. Colors are very powerful and can often mean the difference between engaging users and something that offends or drives the user away. This is why we chose to remain faithfull to our fenix red and add a little bright sunny yellow to lighten up the mood as you engage in our content." Read Less
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