The inspiration for the design of the label came from the molecular formula of the strongest antioxidant in that new product -resveratrol. Hexagons were used to create the puzzle on the front reminding of grape cluster and the chemical formula of resveratrol was stroked with lighter contour. Just right under the molecular formula you can see the empirical signs of resveratrol. Simple and short tag line was used to emphasize the ecological origin of the product: "Life force from nature".