Yoga Bodhi is a centre for yoga and wellbeing in the heart of the World Heritage Centre of Bath; a warm, quiet and light yoga space where a diverse range of yoga experts hold classes, special events and workshops.

 

Yoga Bodhi needed a fresh and uplifting identity to complement their classic surroundings, a brand which exuded serenity and style, and with an easily recognisable presence. I created a motif which hints at yoga origins but interlaced the 'y's and 'b's to create a group of happy people with arms raised.

 

The initial project produced a logo, external signage (with a council presentation), a variety of promotional material, print advertising and a visual direction for the website.

LOGO

With thanks to Yoga Bodhi for the commission.