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    Phytel circulates a variety of educational content on healthcare management through a series of white papers. To launch their 2014 series, a visu… Read More
    Phytel circulates a variety of educational content on healthcare management through a series of white papers. To launch their 2014 series, a visual system was designed to match their developing brand. Phytel’s white papers span from 4-6 spreads of text, diagrams, and charts. Since publications on healthcare tend to be visually conservative, we investigated a style that livened the layout while maintaining a professional tone. Each white paper was assigned a duotone color palette for quick distinction and variety. Read Less
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