Visual style for the Russian tour of Kinkbike Co. team. The «safari» theme was chosen as the visual solution. Numerous animal patterns (colors of zebra, tiger, leopard, etc.) became the main visual elements of style. The red color refers to something disappearing, to something dangerous, to The Red Book - each team rider is unique, each has its own style and rebellious spirit, each has the desire to be free. And the «safari» itself becomes hunting for not objects of wildlife, but hunting for the photos, for the emotions of communication, for new experiences.
Client: toybike co / Creative Director: Andrey Jandarov