Between 2015 and 2017, I was tasked with creating monthly content calendars for Taco John's social media channels. This involved concepting posts, producing photos and videos, monitoring results and creating campaign documents for freelance photographers to follow.
Potato Olés Products - April Fool's Campaign
In April 2016, we placed paid and organic ads across several channels promoting products based on Taco John's famous Potato Olés. When users clicked through to buy the products, they were given an April Fool's landing page and prompted to join our mailing list for a free order of Potato Olés. The project was awarded two 2017 South Dakota Gold Addys, in the Social Media Single Execution and Social Media Campaign categories.