Lake Oswego has an excellent school district. Part of its success comes from actively engaging
parents in the decisions and messaging, then relying on their uncanny ability to spread the word.
Yard signs, posters, email communiques and local newspaper ads are the preferred medium for this.
parents in the decisions and messaging, then relying on their uncanny ability to spread the word.
Yard signs, posters, email communiques and local newspaper ads are the preferred medium for this.
The simplicity of these teaser messages is what made this campaign successful. Several two-worded headlines encouraged curious drivers all over the city to log onto the website where they found out that the mysterious signs
heralded the school district's move to a three year middle school plan. The website explained the operation
in detail and shared the excitement of students in a video.
heralded the school district's move to a three year middle school plan. The website explained the operation
in detail and shared the excitement of students in a video.
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NEWSPAPER AD
POSTERS
POSTER
NEWSPAPER AD
