Recharge - A fitness studio at JSW
BRAND HISTORY
JSW Group represents the best of India’s economic and industrial sectors for development. It is the leading steel producer in India in terms of capacity and the fastest- growing energy company. The new head office is designed with the utmost taste and dedicated precision. The interiors are created with white italian marbles and minimistic white walls which showcase various grand pieces of Art. Recharge, a state of the art fitness studio, is the new addition for the Top management at Jindal steel works. It aims to make short work of exercise with charismatic instructors, Curated music playlists and a vibrant energetic atmosphere to get fit.
 
BRIEF
To design the reception lobby and the gym space to make exercise more fun and the environment energetic and Vibrant.
 
SOLUTION
Recognising the main attribute to living a healthy lifestyle is an activity that is fun, personal and exists as a community,Recharge was designed to embody those elements in its design, interiors as well as the overall experience. The reception lobby wall was designed with bold typographic messages by the means of vibrant Hand painted type, where we worked closely with indian hand painters like Painter Kafeel and painter Suhail. A conscious effort was taken to integrate Indian hand painted type with international hand painted type to experiment with the subtle variations of form and treatment. Colours were chosen to not only be in harmony with each other, but also make them stand out and give a vibrance to the walls.
 
 
AGENCY
Guerrilla
 
CLIENT
Jindal Steel Works
 
DESIGN DIRECTOR
Hanif Kureshi
 
DESIGNER / TYPOGRAPHER
Akash Raj Halankar 
 
EXECUTION
Painter Kafeel & Co.
Recharge - A fitness studio at JSW
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Recharge - A fitness studio at JSW

BRAND HISTORY JSW Group represents the best of India’s economic and industrial sectors for development. It is the leading steel producer in India Read More
78
1,571
2
Published: