204 Choir - Branding

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  • For this brief, I have been asked to brand a new choir made up for the games maker’s volunteers for the London 2012 Olympics. I named them ‘The 204 Games Choir’, because there were 204 countries in the Olympic Games.

    I have used the same colour scheme as the games maker’s uniforms during the games, and tried to replicate a similar feel. The circle represents the Olympic rings, and is carried throughout the promotional branding.

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