Conceptual Planned Parenthood Annual Report: Role of new brand concept to focus on female AND male reproductive healthcare, as resources are available for both sexes; Use of photography to build sense of community, diversity, and availability; Steer away from negative press associated with controversial topics (Abortions account for merely 3% of their revenue); Three sections of information, separated through colors [Introductions represented in reds, Anecdotal Evidence represented in greens, Financial Data represented in blues (based in color theory, red/orange = inviting, green = welcoming, blue = honesty, clarity, transparency)]
