Currently the Wisconsin Bike Fed campaign's main target audience is focused around active adults living in Wisconsin. I believe that it would strengthen their campaign if children were considered and educated about the campaign as well. If children learn at a younger age how important bicycling is to not only their health, but also to their environment, they will be more involved as they become older. Between magazine layouts, interactive applications, and collectables, the goal of this campaign targeted toward children is to motivate and educate them about bicycling.