Share The Joy was a higly ambitious integrated campaign that spread Joy across New Zealand through multiple large scale events.
We discreetly recorded sound generated by the public at these events and turned them into samples.
We then enlisted the help of Bobby McFerrin and legendary music producer Bob Power to turn these samples into music.
It was the first Glass and a Half Full Production created by a Nation.
Share The Joy Full Case Study
Snow Globe Activation Case Study
This TVC asked the nation, "Does joy have rhythm?".
