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Cadbury Share The Joy

Share The Joy was a higly ambitious integrated campaign that spread Joy across New Zealand through multiple large scale events.
 
We discreetly recorded sound generated by the public at these events and turned them into samples.
 
We then enlisted the help of Bobby McFerrin and legendary music producer Bob Power to turn these samples into music.
 
It was the first Glass and a Half Full Production created by a Nation.
Share The Joy Full Case Study
Snow Globe Activation Case Study
This TVC asked the nation, "Does joy have rhythm?".
Cadbury Share The Joy
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Cadbury Share The Joy

My Role: Creative Director An ambitious year long project for Cadbury to create a song made from the sounds of New Zealand's joy. The project w 阅读更多内容

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