Goal
To recreate the Creamette Fettuccine box so that it feels more open, has more movement,
and makes the product more appealing.The primary target being families and those that enjoy pasta.
and makes the product more appealing.The primary target being families and those that enjoy pasta.
Problem
The text in the original was almost always boxed in, there wasn't much movement.
To me it didn't sell the product well, they blocked out part of a photo of the product
with a box of text. Over all the original made the product seem bland.
I wanted to make the product look like it could be enjoyed more.
To me it didn't sell the product well, they blocked out part of a photo of the product
with a box of text. Over all the original made the product seem bland.
I wanted to make the product look like it could be enjoyed more.
Shapes and Colors
I used some of the same color scheme, but made the colors richer and darker to make it feel like it could be part of a hearthier meal. I also used curves to ad movement and ephisis on the curvy noodles.
