This video is a part of a fully integrated campaign for Vita Coco, created by five interns, to market the beverage to the outdoor enthusiast, the yoga mom's male counterpart. The tagline is: Know What You're Made Of and the premise is simple -- our beverage, like you, is honest and looks deep within our core elements to produce a result that is powerful and inspiring.
The copy was written by Dex Blumenthal and video was ripped from various sources.
Edited/Recording/Mixed by Brit Fryer