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    Achrianis is a wholesale coffee trading company based in N.Ionia of Volos, Greece. The main objective of the company is to resale coffee beans, o… Read More
    Achrianis is a wholesale coffee trading company based in N.Ionia of Volos, Greece. The main objective of the company is to resale coffee beans, of famous brands to coffee shops in the territory of Thessaly and beyond. Therefore we were assigned to design its visual identity and some of the applications needed for the company's promotion. Read Less
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The Task
Achrianis is a wholesale coffee trading company based in N.Ionia of Volos, Greece. The main objective of the company is to resale coffee beans, of famous brands to coffee shops in the territory of Thessaly and beyond. Therefore we were assigned to design its visual identity and some of the applications needed for the company's promotion.
 
The Concept
According to the brief, the client needed a simple yet elegant logo that could be adjusted in any possible means of advertizing and be memorable at the same time. Therefore we decided to design a logo with traditional typographic elements.
 
The Solution
The logo depicts the name of the business with the subtitle circling the name. In order to emphasize not only the name but the accent of the title as well, a tilde-like grapheme was placed. The letter “A” can stand on its own, in order to ensure its usabillity in a variety of applications.
anima
design
lab



Client: Achrianis Coffee Trade

Creative / Art Direction: Dimitris Chatzelas
Designer: Dimitris Chatzelas
Print Design: Nikos Karapatakis

http://animadl.gr/