Tokyo Cafe
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Graphic Design

Project: Tokyo Cafe
Location: Philippines
Type: Cafe & Restaurant



Tokyo Cafe is a casual, Japanese-inspired cafe that serves a unique and hearty array of western and Japanese dishes and desserts, a varied selection of specialty drinks, and premium Japanese drip coffee in a setting that is elegant yet relaxed, classic yet youthful. Gathering all the datas provided by the client and researched information, the plan is to trim out all of the unnecessary elements, bringing it down to its most simplest and down-right effective form, and creating a visual consistency in all of its formats. My Concept was to create an Identity for Tokyo Cafe based on the core intent for simplicity and elegance, keeping it very basic with soft, earth-toned colors, with a splash of pastel colors in contrast, and that of a hand-crafted, recycled texture feel of the materials to be used to back it up. The design should appeal to both modern cafe culture and a fine dining experience.



Year: 2014                    Scope: Branding, Corporate Identity


Task: Design & Direction, Photography
Client: iFoods Inc. Philippines
Website: ifoodsgroup.com

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© Marlon Mayugba
Tokyo Cafe
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Tokyo Cafe

I was asked by Tokyo Cafe to Re-brand their Identity into a more systematical & contemporary look. They have been around the business since 2005 Read more
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Tools

Adobe Photoshop
Adobe Illustrator
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