Before and after. H&M is a Swedish retail-clothing company that was founded in 1947 by Erling Persson.

The final logo redesign i came up with. The purpose was to create a male (Aimed towards fashion conscious males ages 18-35.) sub brand for the clothing company Hennes & Mauritz.

Early hand drawn thumbnails. The Goal was to create a more "masculine" impression.

More rough thumbs.

Early running idea that I decided to not go with.

Thumbnail progress.

Final Logo.

I then applied the new logo to a webpage for the male sub brand. HOMEPAGE.

This is the main shopping page. I created everything except the photo of the sky. I was proud of my type for "WINTER"

Item detail page.