Agency: Frame Qatar
Client: Qatar Petroleum International
Creative Director: João Troncão
Head of Design: Cristovão Barbosa
Account Director: Rasha Makhlouf
These collaterals demonstrate two things. One how powerful and bold the QPI brand can be, demonstrated by the use of the strong colour palette and brand element. Two the diverse collaterals (in clockwise order), internal branding, digital sites, business cards, corporate folders, airport advertising. Frame ensured that there is a common visual language, and this lends to a truly integrated and cohesive group of collaterals. The use of blue and green makes the link to QP, but the visual treatment also defines QPI as a separate subsidiary with its own global investment mandate.