Lee Weaver's profile

Signature Golf Rebrand

Iconographic logo marque, designed as primary ident in Signature Golf rebrand, using the silhouette of a fountain pen, classically linked with tradition and luxury, with the negative space carving the shape of a golf ball on a tee.
Complete logo, including logo font with custom ligature detail and strapline.
 
'A Sign of Luxury' on the most basic level connotates that the brand itself is a suggestion of upmost quality, but the word sign is a also play on the word Signature.
Signature Golf business cards - 540gsm Ebony Black GF Smith board, gold foiled on both sides, edge painted gold.
Fully redesigned, responsive website featuring over 40 golf British & Irish golf courses with history information, live weater feeds, scrolling fullscreen images, background videos.
 
Overview brochure. 22 page , matt laminated cover, roll out 3 page insert, gold foil front and back.
Lether bound, gold foiled and embossed book to promote the Kinross House package. Housed in a custom box with made to fit foam inserts.
26 page hardback book designed to promote the Signature 'Rory McIlroy Experience'
 
Printed on 160gsm pearl pro photo paper.
Range Rover Evoque wrap design, concept and finished car. Will be used to attend meetings and spread brand awareness around the states. 
 
Wrapped by Dynamic Image in Florida.

Rolls Royce designed as a promotional vehicle to be displayed at the 2015 Royal Open
Signature Golf Rebrand
Published:

Signature Golf Rebrand

Full rebrand of Signature Golf. UK based company specialised in luxury golfing vacations, primarily aimed at the American market. Work by SMR Cf Read More

Published: