Box1824, a consumer trends, behavior and innovation research company, had relaunched its digital platform www.pontoeletronico.me with a whole new identity and content approach.

"Ponto Eletrônico is a digital platform with our studies on culture, behavior, consumption and discoveries concerning world trends. We anticipate fragments of the future through articles and open reports.” (site/about)

For its facebook launch campaign, we’ve made a series of 3 short movies with colorful and nonsense Rube Goldberg Machines.
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III.
 
MAKING OF
Direction: Erick Fugii and Otavio Nagano
Art Direction: Erick Fugii
Music and Sound Design: Otavio Nagano
Art Assistant: Renata Zbóril
2014
Ponto Eletrônico
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Ponto Eletrônico

Uma série de 3 vídeos de 15 segundos para divulgação da plataforma de conteúdo da Box1824. Cenários que fazem referência as "Rube Goldberg Machin Read More
95
914
12
Published: