Nuffield Health Fitness and Wellbeing Centres ethos is all about helping you take care of you through Health MOT's or physiotherapy should you pick up an injury. In the 'Golden Quarter' we increased membership and reduced churn. We did this through press, POS, posters, digital, incentives, experiential, and welcome packs. We even gave away bottles of water to commuters at train stations with healthy tips on the label. Check out the making of 'Step Up' film, below...