To launch the product we made our mascot, the Kiri Chef, go missing. We created a fake news story announcing his disappearance. We accompanied this with Facebook posts that served as clues to engage our fans.

 

We revealed that the chef had gone to the forest to create a new product. This was the content of our TVC which we debuted online as the final post.

 

After the TVC we invited everybody to celebrate our new product. We started this with a fun supermarket stund and followed it up with a Facebook app that allowed our fans to create celebration memes using our TVC.

 

Art Director - Rami Afifi