Quentin Tarantino Film FestivalBranding, Campaign
Description:
The Crest Theatre in Sacramento, California celebrated the works of Quentin Tarantino by hosting a film festival in his honor. This one weekend festival was arranged to get the community of Sacramento together to not only enjoy Tarantino's films, but to gather excitement and activity to the Crest Theatre.
Solution:
"Storytelling has become a lost art, there's just situations. Very rarely are you told a story."
The Crest Theatre in Sacramento, California celebrated the works of Quentin Tarantino by hosting a film festival in his honor. This one weekend festival was arranged to get the community of Sacramento together to not only enjoy Tarantino's films, but to gather excitement and activity to the Crest Theatre.
Solution:
"Storytelling has become a lost art, there's just situations. Very rarely are you told a story."
This quote by Tarantino himself was the message behind the design. Tarantino is well known for his unconventional storytelling and mastery of dialogue. The design direction aimed to tell a story through user interaction. It gives everybody a chance to make their own story creating interest, participation, and awareness.
Poster w/ madlib pad
Poster w/o madlib pad
Custom madlib pad
Flyer
Schedule (closed)
Schedule (open)
Schedule (spread)
Schedule (quote)
