Whitecaps FC Matchday Social Elements
Concept, design, iconography & typography
As the in-house graphic designer for the Vancouver Whitecaps Football Club I created a tying visual element for matchdays throughout our social channels. From Facebook, Twitter to Instagram I had to create elements that could be templated and changed for each match throughout the 2014 season. The matchday elements follow the color scheme of each team while the away viewing parties have a continuous tying visual.
Keeping with the brand standards, the look and feels stands out when viewed throughout all social media channel threads.
Content provided by Vancouver Whitecaps FC Communications Department, MLS Soccer
