There was a desire...
The desire was to create exclusive emotional brand, as art, glamour, as product and as perfection. So the idea begun to bring the portuguese status and singularity to each product design while adding value to the brand. That resulted on a sensational brand about all values, the golden and distinct personality which pass on uniqueness and exclusivity. Inspiring designs for the medium and high society, not to be forgotten.
Than, there was a process...
For this project we've assumed the risk of build a strong, rooted and beauty. The brand would have to talk for itself and show a sober and concise design as the face of the whole concept of the project.
We've managed to explore many diferent directions so we could achieve the client needs and expectations.
So, there was the brand
AMU is the highest inspiration to the most exclusive wish of article creation for furniture and decoration design. It is a way of life; it is passion! It is a constant searching for creating more and better. Considered a tribute to the elegance, AMU is the explosion of senses provoqued by the glympse of objects with a unique design, with an exclusive and special personality. This brand,headed by young visionary minds, was created in Portugal and breaks barriers through the world, bringing to you authentic objects of desire. The need of expression appears from the passion for the art. That expression is released through all our pieces.
Let the inspiration get in!
So, there was a website...
This is the official AMU website and e-commerce store which offers all the details about the brand, the concept, the story, the news and the higher quality products and how to have them in your house. Here we introduce you another face of AMU, the “simple and easy way of showing greatness and luxury”. We hope we succeeded and you liked it and we’ll be glad to know your opinion!
Luxury all around the world
As an international brand, we needed to show the world the whole power and beauty of its collections. We developed the site in multi-language and created a help point to almost all countries in Europe and several countries around the world. We managed to take the project to many fairs and exhibitions and got great feedback on the process.
So far, there was a (great) collection...
Freedom collection is the name of this Catalogue that I'm proud to present you. For this part of the project I had the pleasure to get my photo manipulation skills at work, with great commitment in partnership with the client's interior designers we tried to bring to life the whole concept and feelings that inspired us to create each of this fantastic products.
AMU - Inspiration Design © All rights reserved.
Client | AMU - Inspiration Design
Company | Indice ICT and Management, ldt.
Year | 2013
Task | Art Direction / Branding / Graphic Design / Photo Manipulation
You can find more information about this project by clicking on
www.amu-idesign.com
You can find more information about this project by clicking on
www.amu-idesign.com
If you liked it as much as I do, let me know!
Thanks for watching!
Thanks for watching!
